AN INTUITIVE WEBCAM-BASED INTERACTIVE ADVERTISING SYSTEM

被引：0

作者：

Shyu, Fong-Ming ^{[1
]}

Juo, Yi-Ru ^{[1
]}

机构：

[1] Natl Taichung Inst Technol, Dept Multimedia Design, Taichung, Taiwan

来源：

2011 INTERNATIONAL CONFERENCE ON MECHANICAL ENGINEERING AND TECHNOLOGY (ICMET 2011) | 2011年

关键词：

component; Webcam; Face Tracking; Interactive Advertising; Advertising Effectiveness;

D O I：

暂无

中图分类号：

TH [机械、仪表工业];

学科分类号：

0802 ;

摘要：

There are many kinds of advertising media, such as television, broadcastings, magazines, news papers, outdoors advertising and so on. But these kinds of traditional advertising have no interaction with people. So, the authors developed a webcam-based system and applying the face-tracking technology of OpenCV to this system. So, people can see the advertisement and make interaction intuitively without keyboard and mouse on the Web. The authors constructed system architecture and implemented a preliminary prototype for evaluating this kind of advertising system. The results revealed that this kind of interactive advertisement is good for memories of brand name and attitudes of advertising.

引用

页码：839 / 841

页数：3

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