AN INTUITIVE WEBCAM-BASED INTERACTIVE ADVERTISING SYSTEM

被引：0
|
作者：
Shyu, Fong-Ming [1 ]
Juo, Yi-Ru [1 ]
机构：
[1] Natl Taichung Inst Technol, Dept Multimedia Design, Taichung, Taiwan
来源：
2011 INTERNATIONAL CONFERENCE ON MECHANICAL ENGINEERING AND TECHNOLOGY (ICMET 2011) | 2011年
关键词：
component; Webcam; Face Tracking; Interactive Advertising; Advertising Effectiveness;
D O I：
暂无
中图分类号：
TH [机械、仪表工业];
学科分类号：
0802 ;
摘要：
There are many kinds of advertising media, such as television, broadcastings, magazines, news papers, outdoors advertising and so on. But these kinds of traditional advertising have no interaction with people. So, the authors developed a webcam-based system and applying the face-tracking technology of OpenCV to this system. So, people can see the advertisement and make interaction intuitively without keyboard and mouse on the Web. The authors constructed system architecture and implemented a preliminary prototype for evaluating this kind of advertising system. The results revealed that this kind of interactive advertisement is good for memories of brand name and attitudes of advertising.
引用
收藏
页码：839 / 841
页数：3
相关论文
共 50 条
  • [21] Webcam-based Categorization of Task Engagement of PC Users at Work
    Ohara, Tadashi
    Umezu, Nobuyuki
    FIFTEENTH INTERNATIONAL CONFERENCE ON QUALITY CONTROL BY ARTIFICIAL VISION, 2021, 11794
  • [22] Utilizing webcam-based proctoring to deter misconduct in online exams
    Hylton, Kenrie
    Levy, Yair
    Dringus, Laurie P.
    COMPUTERS & EDUCATION, 2016, 92-93 : 53 - 63
  • [23] Exploration of factors affecting webcam-based automated gaze coding
    Hagihara, Hiromichi
    Zaadnoordijk, Lorijn
    Cusack, Rhodri
    Kimura, Nanako
    Tsuji, Sho
    BEHAVIOR RESEARCH METHODS, 2024, 56 (07) : 7374 - 7390
  • [24] Webcam-based Attention Tracking in Online Learning: A Feasibility Study
    Robal, Tarmo
    Zhao, Yue
    Lofi, Christoph
    Hauff, Claudia
    IUI 2018: PROCEEDINGS OF THE 23RD INTERNATIONAL CONFERENCE ON INTELLIGENT USER INTERFACES, 2018, : 189 - 197
  • [25] Webcam-based online eye-tracking for behavioral research
    Yang, Xiaozhi
    Krajbich, Ian
    JUDGMENT AND DECISION MAKING, 2021, 16 (06): : 1485 - 1505
  • [26] Webcam-Based Visual Gaze Estimation Under Desktop Environment
    Yu, Shujian
    Ou, Weihua
    You, Xinge
    Jiang, Xiubao
    Zhu, Yun
    Mou, Yi
    Guo, Weigang
    Tang, Yuanyan
    Chen, C. L. Philip
    NEURAL INFORMATION PROCESSING, PT II, 2015, 9490 : 457 - 466
  • [27] Head Pilot: A new webcam-based Head Tracking System tested in permanently disabled patients
    Machado, M. -L.
    Guincestre, J. -Y.
    Aime, M.
    Drouet, M. -H.
    Giry, C.
    LeDoze, F.
    Rousseau, G. Lamy Au
    Denise, P.
    Besnard, S.
    IRBM, 2013, 34 (02) : 124 - 130
  • [28] Scalable Mind-Wandering Detection for MOOCs: A Webcam-Based Approach
    Zhao, Yue
    Lofi, Christoph
    Hauff, Claudia
    DATA DRIVEN APPROACHES IN DIGITAL EDUCATION, 2017, 10474 : 330 - 344
  • [29] Towards a webcam-based snow cover monitoring network: methodology and evaluation
    Portenier, Celine
    Huesler, Fabia
    Haerer, Stefan
    Wunderle, Stefan
    CRYOSPHERE, 2020, 14 (04): : 1409 - 1423
  • [30] A new low-cost webcam-based laparoscopic training model
    Langeron, A.
    Mercier, G.
    Lima, S.
    Chauleur, C.
    Golfier, F.
    Seffert, P.
    Chene, G.
    GYNECOLOGIE OBSTETRIQUE & FERTILITE, 2012, 40 (7-8): : 396 - 401
12345