I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective

被引：0

|

作者：

Wu, Eugenia ^{[1
]}

机构：

[1] Duke Univ, Durham, NC 27706 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷

关键词：

SELF-CONSCIOUSNESS; PROBABILITY; EFFICACY; JUDGMENT; MODEL; RISK;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：146 / 149

页数：4

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