I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective

被引：0
|
作者：
Wu, Eugenia [1 ]
机构：
[1] Duke Univ, Durham, NC 27706 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
关键词：
SELF-CONSCIOUSNESS; PROBABILITY; EFFICACY; JUDGMENT; MODEL; RISK;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：146 / 149
页数：4
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