Value co-creation strategy in the social commerce Era

被引：6
|
作者：
Hajli, Nick [1 ]
机构：
[1] Swansea Univ, Swansea iLab Res Ctr, Swansea, W Glam, Wales
来源：
JOURNAL OF STRATEGIC MARKETING | 2019年 / 27卷 / 04期
关键词：
D O I：
10.1080/0965254X.2018.1492240
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：281 / 282
页数：2
相关论文
共 50 条
  • [21] Value Co-Creation: A Strategy for Enhancing Inclusiveness in Special Education
    Narot, Pennee
    Kiettikunwong, Narong
    EDUCATION SCIENCES, 2024, 14 (02):
  • [22] Religious Value Co-Creation: A Strategy to Strengthen Customer Engagement
    Sudarti, Ken
    Fachrunnisa, Olivia
    Hendar
    Adhiatma, Ardian
    COMPLEX, INTELLIGENT AND SOFTWARE INTENSIVE SYSTEMS, CISIS-2021, 2021, 278 : 417 - 425
  • [23] Brand co-creation through social commerce information sharing: The role of social media
    Tajvidi, Mina
    Richard, Marie-Odile
    Wang, YiChuan
    Hajli, Nick
    JOURNAL OF BUSINESS RESEARCH, 2020, 121 : 476 - 486
  • [24] Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms
    Zhang, Yanfen
    Xu, Qi
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 81
  • [25] Consumer Value Co-creation in a Hybrid Commerce Service-Delivery System
    Oh, Lih-Bin
    Teo, Hock-Hai
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2010, 14 (03) : 35 - 62
  • [26] Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies
    Elliot, Esi
    Smith, Robert Spencer
    Bicen, Pelin
    JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, 2023, 25 (01) : 26 - 42
  • [27] Managing the co-creation of value
    Payne, Adrian F.
    Storbacka, Kaj
    Frow, Pennie
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 83 - 96
  • [28] Managing the co-creation of value
    Adrian F. Payne
    Kaj Storbacka
    Pennie Frow
    Journal of the Academy of Marketing Science, 2008, 36 : 83 - 96
  • [29] The mechanisms of value co-creation
    Saarijarvi, Hannu
    JOURNAL OF STRATEGIC MARKETING, 2012, 20 (05) : 381 - 391
  • [30] Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
    Xiao, Liang
    Wang, Jiawei
    Wei, Xinyu
    JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2023,
12345