Value co-creation strategy in the social commerce Era

被引：6
|
作者：
Hajli, Nick [1 ]
机构：
[1] Swansea Univ, Swansea iLab Res Ctr, Swansea, W Glam, Wales
来源：
JOURNAL OF STRATEGIC MARKETING | 2019年 / 27卷 / 04期
关键词：
D O I：
10.1080/0965254X.2018.1492240
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：281 / 282
页数：2
相关论文
共 50 条
  • [11] Engage to co-create! The drivers of brand co-creation on social commerce
    Nibras, Saiyara
    Gunawan, Tjong Andreas
    Tan, Garry Wei-Han
    Lo, Pei-San
    Aw, Eugene Cheng-Xi
    Ooi, Keng-Boon
    MARKETING INTELLIGENCE & PLANNING, 2025, 43 (02) : 440 - 460
  • [12] A Framework for the Support of Value Co-creation by Social Software
    Schmidt, Rainer
    BUSINESS PROCESS MANAGEMENT WORKSHOPS, PT I, 2012, 99 : 242 - 252
  • [13] Potential Role of Social Media in Value Co-Creation
    Mladenovic, Dusan
    Bruni, Roberto
    Krajina, Anida
    Demelova, Hana
    PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE OF BUSINESS ECONOMICS MANAGEMENT AND MARKETING (ISCOBEMM) 2016, 2016, : 14 - 23
  • [14] Co-creation of social value through integration of stakeholders
    Agrawal, Amit Kumar
    Kaushik, Arun Kumar
    Rahman, Zillur
    OPERATIONS MANAGEMENT IN DIGITAL ECONOMY, 2015, 189 : 442 - 448
  • [15] ONLINE SOCIAL NETWORKS: MOTIVATIONS AND VALUE CO-CREATION
    Musgrove, Carolyn Casey Findley
    Butler, Timothy
    Kim, Yuna
    IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 287 - 290
  • [16] Building in sustainability, social responsibility and value co-creation
    Biggemann, Sergio
    Williams, Martin
    Kro, Gunn
    JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2014, 29 (04) : 304 - 312
  • [17] Value co-creation in social marketing: functional or fanciful?
    Domegan, Christine
    Collins, Katie
    Stead, Martine
    McHugh, Patricia
    Hughes, Tim
    JOURNAL OF SOCIAL MARKETING, 2013, 3 (03) : 239 - 256
  • [18] ENHANCING CONSUMER VALUE CO-CREATION THROUGH SOCIAL COMMERCE FEATURES IN CHINA’S RETAIL INDUSTRY
    Meiyi L.
    Ho R.C.
    Amin M.
    Leow N.X.
    Interdisciplinary Journal of Information, Knowledge, and Management, 2023, 18 : 407 - 434
  • [19] Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust
    Mikalef, Patrick
    Pappas, Ilias O.
    Giannakos, Michail N.
    AMCIS 2017 PROCEEDINGS, 2017,
  • [20] Customer interface design for customer co-creation in the social era
    Kang, Ju-Young M.
    COMPUTERS IN HUMAN BEHAVIOR, 2017, 73 : 554 - 567
12345