International Branding Strategy: Implications in Big Emerging Markets

被引：0

作者：

Xie, Y. Henry ^{[1
]}

机构：

[1] Coll Charleston, Charleston, SC USA

来源：

2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：252 / 254

页数：3

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