The Rise of the Big Emerging Markets of Brazil, Russia, India, and China: Implications for International Business Teaching in the Next Decade

被引：16

作者：

Scott-Kennel, Joanna ^{[1
]}

Salmi, Asta ^{[2
]}

机构：

[1] Victoria Univ Wellington, Int Business, Sch Mkt & Int Business, POB 600,Rutherford House,23 Lambton Quay, Wellington, New Zealand

[2] Helsinki Sch Econ, Int Business, FI-00101 Helsinki, Finland

来源：

JOURNAL OF TEACHING IN INTERNATIONAL BUSINESS | 2008年 / 19卷 / 02期

关键词：

Emerging markets; international business; international integration; IB theory; teaching; BRIC;

D O I：

10.1080/08975930802118085

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The rise of Brazil, Russia, India, and China will shape global resource use, the location of market demand and international institutions and interdependencies in the decade to come. In this paper we argue that an understanding of the historical and institutional context of the BRICs, and the potential shift towards a multi-polar world is important for developing curricula and content in international business courses in the future. Implications for international business theory and teaching are discussed.

引用

页码：142 / 166

页数：25

共 25 条

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