International Branding Strategy: Implications in Big Emerging Markets

被引：0
|
作者：
Xie, Y. Henry [1 ]
机构：
[1] Coll Charleston, Charleston, SC USA
来源：
2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：252 / 254
页数：3
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