Multinationality and firm performance: The moderating role of R&D and marketing capabilities

被引：417

作者：

Kotabe, M ^{[1
]}

Srinivasan, SS

Aulakh, PS

机构：

[1] Temple Univ, Fox Sch Business & Management, Washburn Chair Int Business & Mkt, Philadelphia, PA 19122 USA

[2] Temple Univ, Fox Sch Business & Management, Inst Global Management Studies, Philadelphia, PA 19122 USA

[3] Drexel Univ, Philadelphia, PA 19104 USA

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 2002年 / 33卷 / 01期

关键词：

D O I：

10.1057/palgrave.jibs.8491006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities.

引用

页码：79 / 97

页数：19

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