Research on Strategic Positioning of China Food Industry

被引：0
|
作者：
Zhu Yunhai [1 ]
机构：
[1] COFCO, Postdoctoral Programme China Ind Econ Secur Res C, Beijing, Peoples R China
来源：
PROCEEDINGS OF INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT (MID2014) | 2014年
关键词：
Strategic positioning; Food industry; Space matrix;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Taking public listed food companies in China stock market as the study sample, the strategic positioning issue of China food industry is studied. Relevant data from 2004 to 2013 are collected and analyzed. It's found that the competitive environment changes obviously and China food companies have been improving a lot in financial strength, technology strength and market share. The strategic positioning of most food companies has transformed from passive defense strategy to active competitive strategy.
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页码：130 / 136
页数：7
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