Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

被引：7

作者：

Gurrieri, Lauren ^{[1
]}

Drenten, Jenna ^{[2
]}

Abidin, Crystal ^{[3
]}

机构：

[1] RMIT Univ, Mkt, Melbourne, Australia

[2] Loyola Univ Chicago, Quinlan Sch Business, Mkt, Chicago, IL USA

[3] Curtin Univ, Internet Studies, Perth, Australia

来源：

JOURNAL OF MARKETING MANAGEMENT | 2023年 / 39卷 / 11-12期

关键词：

INSTAGRAM INFLUENCERS; MICRO-CELEBRITY; LABOR; AUTHENTICITY;

D O I：

10.1080/0267257X.2023.2255053

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：911 / 932

页数：22

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