Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

被引：7
|
作者：
Gurrieri, Lauren [1 ]
Drenten, Jenna [2 ]
Abidin, Crystal [3 ]
机构：
[1] RMIT Univ, Mkt, Melbourne, Australia
[2] Loyola Univ Chicago, Quinlan Sch Business, Mkt, Chicago, IL USA
[3] Curtin Univ, Internet Studies, Perth, Australia
来源：
JOURNAL OF MARKETING MANAGEMENT | 2023年 / 39卷 / 11-12期
关键词：
INSTAGRAM INFLUENCERS; MICRO-CELEBRITY; LABOR; AUTHENTICITY;
D O I：
10.1080/0267257X.2023.2255053
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：911 / 932
页数：22
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