Leveraging Opportunities and Managing Risks in Marketing Research

被引：0
|
作者：
Hamilton, Rebecca W. [1 ]
Michael, G. [1 ]
Psaros, Robin
机构：
[1] Georgetown Univ, McDonough Sch Business, Mkt, Washington, DC 20057 USA
来源：
JOURNAL OF MARKETING RESEARCH | 2024年 / 61卷 / 01期
关键词：
D O I：
10.1177/00222437231221425
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 4
页数：4
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