Leveraging Opportunities and Managing Risks in Marketing Research

被引：0

作者：

Hamilton, Rebecca W. ^{[1
]}

Michael, G. ^{[1
]}

Psaros, Robin

机构：

[1] Georgetown Univ, McDonough Sch Business, Mkt, Washington, DC 20057 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2024年 / 61卷 / 01期

关键词：

D O I：

10.1177/00222437231221425

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 4

页数：4

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