PurposeThis paper aims to explore the diffusion of Intellectual Property (IP) knowledge in universities in Zimbabwe. Specifically, the study examines the tools, policies, programmes and unique strategies used by the universities. Design/methodology/approachThe paper reports the findings of a survey that was conducted on a population of lecturers (1,546), research officers (RO) (11), IP officer (1), faculty librarians (FLs) (27) and final year undergraduate students (9,224) at universities in Zimbabwe. Questionnaires were administered to the lecturers and students while interviews were administered to the IP officer, ROs and FLs. Data analysis comprised the use of Google forms and Microsoft Excel software. FindingsThe findings reveal diffusing IP knowledge in Zimbabwean universities involves mainly the use of policies and regulations, library web pages, workshops, although not specifically on IP, presentations on IP in the university, advice and guidance services and IP lectures/teaching. Research limitations/implicationsThis study presents the IP situation in Zimbabwe and its findings may be applied to Africa and other developing countries. Practical implicationsThis study endorses IP as a national issue and suggests a benchmark for diffusing knowledge on IP in Zimbabwean universities. Originality/valueThis study acknowledges the multi-disciplinary nature of IP and should lead to all university students graduating with adequate knowledge on IP.