Special edition: corporate heritage brand design

被引：0

作者：

Balmer, John M. T. ^{[1
]}

Bargenda, Angela ^{[2
]}

机构：

[1] Brunel Univ, Brunel Business Sch, London, England

[2] OMNES Educ, ESCE Int Business Sch, Paris, France

来源：

JOURNAL OF BRAND MANAGEMENT | 2023年 / 30卷 / 02期

关键词：

D O I：

10.1057/s41262-023-00313-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 96

页数：2

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