Special edition: corporate heritage brand design

被引：0
|
作者：
Balmer, John M. T. [1 ]
Bargenda, Angela [2 ]
机构：
[1] Brunel Univ, Brunel Business Sch, London, England
[2] OMNES Educ, ESCE Int Business Sch, Paris, France
来源：
JOURNAL OF BRAND MANAGEMENT | 2023年 / 30卷 / 02期
关键词：
D O I：
10.1057/s41262-023-00313-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：95 / 96
页数：2
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