Assessing the Adoption of M-commerce in SMEs in the Service Industry of Malaysia

被引：1

作者：

Yahaya, Syazwani ^{[1
]}

Ahmad, Noraini ^{[1
]}

Tan, Athirah Mohd ^{[1
]}

Kamal, Mohammad Arif ^{[2
]}

机构：

[1] Asia Pacific Univ Technol & Innovat, Sch Business, Kuala Lumpur, Malaysia

[2] Aligarh Muslim Univ, Architecture Sect, Aligarh, India

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2023年 / 8卷 / 26期

关键词：

Performance Expectancy; Government Support; M-commerce Adoption; SMEs; MEDIUM ENTERPRISES; TECHNOLOGY; BENEFITS;

D O I：

10.21834/e-bpj.v8i26.5142

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The purpose of this paper is to examine the relationship between performance expectancy, and government support for m-commerce adoption among Small & Medium Enterprises (SMEs) in the service industry. The study was quantitative, and a self-administered questionnaire was used to collect primary data from 396 SMEs in Kuala Lumpur and Selangor, Malaysia. The data was analyzed using PLS-SEM, and findings discovered that the proposed model explained 58.4% of the variance in the dependent variable which is considered at a strong level. The findings show that there is a positive significant relationship between performance expectancy, and government support for m-commerce adoption.

引用

页码：21 / 27

页数：7

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