Competitive strategy of service product with quality differentiation in M-commerce

被引：0
|
作者：
Diao, Xinjun [1 ]
Yang, Deli [1 ]
Hu, Runbo [1 ]
机构：
[1] Dalian Univ Technol, Sch Management, Dalian 116024, Peoples R China
来源：
PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON SYSTEM MANAGEMENT | 2008年
关键词：
mobile commerce; mobile operator; quality differentiation; network externality;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper researches the competitive strategies of service products with quality differentiation in mobile commerce. In the complete coverage market and incomplete coverage market, considering of network externality of service product, and using vertical differentiation model, we get the conclusion that high-quality service product obtain more market price, more share and more profits than that of low-quality service product in both markets; In complete coverage market, with network externality coefficient increasing, price of service decrease and the price decline degree of low-quality service is greater than that of high-quality service. According to the results of numerical simulation, quality differentiation degree of service increase with network externality coefficient increasing in both markets; quality and its differentiation degree of two services in complete coverage market is greater than that of in incomplete coverage market.
引用
收藏
页码：440 / 446
页数：7
相关论文
共 50 条
  • [1] A User Perspective of Quality of Service in m-Commerce
    Gheorghita Ghinea
    Marios C. Angelides
    Multimedia Tools and Applications, 2004, 22 : 187 - 206
  • [2] A user perspective of quality of service in m-commerce
    Ghinea, G
    Angelides, MC
    MULTIMEDIA TOOLS AND APPLICATIONS, 2004, 22 (02) : 187 - 206
  • [3] M-Commerce service systems implementation
    Altaher, Asmahan
    INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2012, 3 (08) : 131 - 136
  • [4] M-COMMERCE SERVICE IN JORDAN BANKS
    Altaher, Asmahan M.
    5TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI 2012), 2012, : 2272 - 2280
  • [5] A framework for transaction-level quality of service for m-commerce applications
    Ahluwalia, Punit
    Varshney, Upkar
    IEEE TRANSACTIONS ON MOBILE COMPUTING, 2007, 6 (07) : 848 - 864
  • [6] M-commerce: The nexus between mobile shopping service quality and loyalty
    Omar, Suha
    Mohsen, Kholoud
    Tsimonis, Georgios
    Oozeerally, Adam
    Hsu, Jen-Hsien
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2021, 60
  • [7] A service management framework for m-commerce applications
    Shih, G
    Shim, SSY
    MOBILE NETWORKS & APPLICATIONS, 2002, 7 (03): : 199 - 212
  • [8] A Service Management Framework for M-Commerce Applications
    Gary Shih
    Simon S.Y. Shim
    Mobile Networks and Applications, 2002, 7 : 199 - 212
  • [9] Analysis of Chinese M-commerce development strategy
    Zhang, Xinmin
    Li, Shengjun
    PROCEEDINGS OF THE 2013 INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE RESEARCH (ICASSR-2013), 2013, 38 : 311 - 313
  • [10] M-Commerce
    Bravo Torres, Jack
    INGENIUS-REVISTA DE CIENCIA Y TECNOLOGIA, 2011, (05): : 81 - 91
12345