Halal Food Perspectives: A cross-sectional survey of neophobic and neophilic mindsets

This study explores the relationship between halal food and food neophobia in Malaysia. A total of 399 participants were surveyed using the Food Neophobia Scale (FNS). Neophobic individuals were most likely to be generation Z, male, had less than tertiary education, and had a salary less than RM1000. They tended to avoid food due to halal status and weird taste. The findings provide insights into the level of food neophobia among Malaysians and its impact on their acceptance of halal food. The results can aid policymakers and industry stakeholders in promoting inclusive and culturally sensitive food choices.