Corporate social responsibility in family firms: Can corporate communication affect CSR performance?

被引:17
|
作者
Battisti, Enrico [1 ]
Nirino, Niccolo [1 ]
Leonidou, Erasmia [2 ]
Salvi, Antonio [1 ]
机构
[1] Univ Turin, Turin, Italy
[2] Univ Nicosia, Nicosia, Cyprus
关键词
Family firms; Sustainability; Corporate communication; CSR performance; Stewardship theory; Socio-emotional wealth; SOCIOEMOTIONAL WEALTH; CUSTOMER SATISFACTION; OWNERSHIP; SUSTAINABILITY; PERCEPTIONS; LOYALTY; AGENCY; IDENTIFICATION; MANAGERIAL; DIMENSIONS;
D O I
10.1016/j.jbusres.2023.113865
中图分类号
F [经济];
学科分类号
02 ;
摘要
Drawing on the stewardship theory (ST) and socio-emotional wealth (SEW) perspective, this study investigates the role of sustainable activities within family firms (FFs) and the effect of marketing strategic decisions in improving their corporate social responsibility performance. To achieve the research aims, we analysed a sample of 730 American and European listed companies from 2015 to 2020. The results show that family businesses are more socially responsible than non-family businesses due to the presence of stewards. However, strategic mar-keting decisions have unclear effects in achieving these outcomes. This study expands the literature on ST and SEW in FFs, integrating them with sustainable principles. We also contribute to the sustainability debate and marketing literature related to FFs.
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页数:8
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