How is CSR scepticism amplified? Effects of corporate social irresponsibility and perceived controversy in the casino industry

被引：1

作者：

Choi, Sooyoung ^{[1
]}

Kim, Insin ^{[1
]}

Kim, Joonhyeong Joseph ^{[2
]}

Hwang, Jinsoo ^{[3
]}

机构：

[1] Pusan Natl Univ, Dept Tourism & Convent, Busan, South Korea

[2] Cheju Halla Univ, Dept Hotel Management, Jeju Do, South Korea

[3] Sejong Univ, Coll Hospitality & Tourism Management, Seoul, South Korea

来源：

CURRENT ISSUES IN TOURISM | 2024年 / 27卷 / 18期

关键词：

Casino industry; CSR scepticism; attitude towards firms exhibiting CSI; perceived controversy; negative word-of-mouth; protest behaviour; RESPONSIBILITY CSR; OVERCOMING SKEPTICISM; SCALE DEVELOPMENT; MORAL IDENTITY; IMPACT; CLAIMS; ATTRIBUTIONS; PERFORMANCE; DIMENSIONS; LEGITIMACY;

D O I：

10.1080/13683500.2023.2245532

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Although corporate social responsibility (CSR) has been instrumental in achieving corporation's competitive advantage, this is not the case for casinos. This study examines how CSR scepticism develops in the context of the casino industry by investigating the effects of customers' attitudes towards casinos engaged in corporate social irresponsibility (CSI) and the controversy surrounding casino businesses on CSR scepticism, which leads negative word-of-mouth (WOM) and protest behaviour. To this end, 310 South Korean casino customers completed an online questionnaire. The results of partial least squares path modelling revealed direct effects of customers' attitudes towards firms exhibiting CSI and the perceived controversy on CSR scepticism leading to negative WOM and protest behaviour. The impact of the attitude towards firms exhibiting CSI on CSR scepticism was found to differ between low perceived controversy and high perceived controversy customers. The findings suggest that casino companies should strive for transparency and develop appropriate CSR initiatives.

引用

页码：2966 / 2983

页数：18

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