HOW THE FACTORS OF THE RELATIONSHIP BETWEEN PARTIES INFLUENCE THE MULTI-SIDED MARKETPLACE SUCCESS?

被引：0
|
作者：
dos Santos, Anna Celia Affonso [1 ]
Viana, Adriana Backx Noronha [1 ]
机构：
[1] Univ Sao Paulo, Fac Econ & Business Adm, Sao Paulo, Brazil
来源：
IADIS-INTERNATIONAL JOURNAL ON COMPUTER SCIENCE AND INFORMATION SYSTEMS | 2023年 / 18卷 / 01期
关键词：
Marketplace; Retail; Digital Platform; DIGITAL TRANSFORMATION; PLATFORMS; NETWORK; RETAIL; IMPACT;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The increase in the number of marketplaces and the expansion of its offerings generated greater competition in the market and difficulties in differentiation. While the multi-sided marketplace offers many advantages for the parties (marketplace, sellers and customers), it also incurs some risks and operational costs. The paper provides an in-depth aggregation of the results of identified primary studies about multi-sided marketplaces, after carrying out a systematic literature review, and proposes a framework showing the contributions and risks for the parties participating in the marketplace.
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页码：46 / 60
页数：15
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