HOW THE FACTORS OF THE RELATIONSHIP BETWEEN PARTIES INFLUENCE THE MULTI-SIDED MARKETPLACE SUCCESS?

被引：0

作者：

dos Santos, Anna Celia Affonso ^{[1
]}

Viana, Adriana Backx Noronha ^{[1
]}

机构：

[1] Univ Sao Paulo, Fac Econ & Business Adm, Sao Paulo, Brazil

来源：

IADIS-INTERNATIONAL JOURNAL ON COMPUTER SCIENCE AND INFORMATION SYSTEMS | 2023年 / 18卷 / 01期

关键词：

Marketplace; Retail; Digital Platform; DIGITAL TRANSFORMATION; PLATFORMS; NETWORK; RETAIL; IMPACT;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The increase in the number of marketplaces and the expansion of its offerings generated greater competition in the market and difficulties in differentiation. While the multi-sided marketplace offers many advantages for the parties (marketplace, sellers and customers), it also incurs some risks and operational costs. The paper provides an in-depth aggregation of the results of identified primary studies about multi-sided marketplaces, after carrying out a systematic literature review, and proposes a framework showing the contributions and risks for the parties participating in the marketplace.

引用

页码：46 / 60

页数：15

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