Consumer behavior in Islamic banking: a systematic literature review and agenda for future research

PurposeThis study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing a comprehensive future research agenda.Design/methodology/approachBy using bibliometric citation and content analysis, this study investigates 135 documents sourced from Scopus indexed publications.FindingsThis study delves into the growing field of CB in IB, offering a comprehensive understanding that encompasses influential journals, theories, research context, characteristics and methods used in IB research.Originality/valueTo the best of the authors' knowledge, this study is the first to provide a comprehensive review of CB studies in the IB domain detailing research topics, prevailing theories, research settings, important variables and research methods.