A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory

被引：2
|
作者：
Cerroni, Simone [1 ,2 ]
Derbyshire, Daniel W. [3 ]
Hutchinson, W. George [4 ,5 ]
Nayga Jr, Rodolfo M. [6 ]
机构：
[1] Univ Trento, Dept Econ & Management, Trento, Italy
[2] Univ Trento, C3A, Trento, Italy
[3] Univ Exeter, European Ctr Environm & Human Hlth, Exeter, England
[4] Queens Univ Belfast, Gibson Inst, Belfast, North Ireland
[5] Queens Univ Belfast, Inst Global Food Secur, Belfast, North Ireland
[6] Texas A&M Univ, Dept Agr Econ, College Stn, TX USA
来源：
LAND ECONOMICS | 2023年 / 99卷 / 01期
关键词：
WILLINGNESS-TO-PAY; SOCIAL DESIRABILITY BIAS; TEST-RETEST RELIABILITY; HYPOTHETICAL BIAS; CONTINGENT VALUATION; CHEAP TALK; TEMPORAL STABILITY; EXPERIMENTAL ECONOMICS; PREFERENCE STABILITY; VALIDITY;
D O I：
10.3368/le.012621-0009R1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE sur-vey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treat-ments were developed. In the first, subjects were exposed to a CMa- based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa- based DCE does not improve validity, it can increase the reliability of esti-mated preferences. (JEL C25, Q18)
引用
收藏
页码：80 / 102
页数：23
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