Supply chain coordination by manufacturer reward contract

被引：3
|
作者：
Zhang, Yuxiang [1 ]
Zhong, Weijun [1 ]
Mei, Shu-e [1 ]
机构：
[1] Southeast Univ, Sch Econ & Management, Nanjing, Peoples R China
来源：
OPERATIONS RESEARCH LETTERS | 2023年 / 51卷 / 04期
关键词：
Dual; -channel; Supply chain coordination; Showrooming effect; Service effort; Reward contract; SERVICE EFFORT STRATEGY;
D O I：
10.1016/j.orl.2023.06.002
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
We investigate how a manufacturer sets a reward contract to realize supply chain coordination when a retailer's service effort has a showrooming effect. We demonstrate that the manufacturer's reward contract increases retail prices and benefits the retailer but may hurt the manufacturer. Meanwhile, a large unit reward can soften the price competition. We also find that when the unit reward is high, a greater showrooming effect may benefit supply chain members, and the retailer provides a higher service effort. & COPY; 2023 Elsevier B.V. All rights reserved.
引用
收藏
页码：432 / 438
页数：7
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