Supply chain coordination by manufacturer reward contract

被引：3

作者：

Zhang, Yuxiang ^{[1
]}

Zhong, Weijun ^{[1
]}

Mei, Shu-e ^{[1
]}

机构：

[1] Southeast Univ, Sch Econ & Management, Nanjing, Peoples R China

来源：

OPERATIONS RESEARCH LETTERS | 2023年 / 51卷 / 04期

关键词：

Dual; -channel; Supply chain coordination; Showrooming effect; Service effort; Reward contract; SERVICE EFFORT STRATEGY;

D O I：

10.1016/j.orl.2023.06.002

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

We investigate how a manufacturer sets a reward contract to realize supply chain coordination when a retailer's service effort has a showrooming effect. We demonstrate that the manufacturer's reward contract increases retail prices and benefits the retailer but may hurt the manufacturer. Meanwhile, a large unit reward can soften the price competition. We also find that when the unit reward is high, a greater showrooming effect may benefit supply chain members, and the retailer provides a higher service effort. & COPY; 2023 Elsevier B.V. All rights reserved.

引用

页码：432 / 438

页数：7

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