企业-顾客在线互动、知识共创与新产品开发绩效

[11] Idea generation: customer co-creation versus traditional market research techniques[J] . Journal of Service Management . 2011 (2)

[12] Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness[J] . Joseph M. Bonner.Industrial Marketing Management . 2008 (3)

[13] Managing the co-creation of value [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 83 - 96

[14] Community based innovation: How to integrate members of virtual communities into new product development[J] . Johann Füller,Michael Bartl,Holger Ernst,Hans Mühlbacher.Electronic Commerce Research . 2006 (1)

[15] Collaborating to create: The Internet as a platform for customer engagement in product innovation[J] . Mohanbir Sawhney,Gianmario Verona,Emanuela Prandelli.Journal of Interactive Marketing . 2005 (4)

[16] The influence of virtual communities on distribution strategies in the internet [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2005, 33 (06) : 405 - +

[17] Customer involvement in new service development: a conversational approach[J] . Anders Lundkvist,Ali Yakhlef.Managing Service Quality . 2004 (2)

[18] From a Firm-Based to a Community-Based Model of Knowledge Creation: The Case of the Linux Kernel Development[J] . Gwendolyn K. Lee,Robert E. Cole.Organization Science . 2003 (6)

[19] Some antecedents and effects of trust in virtual communities[J] . Catherine M Ridings,David Gefen,Bay Arinze.Journal of Strategic Information Systems . 2002 (3)

[20] Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value[J] . Michael Gibbert,Marius Leibold,Gilbert Probst.European Management Journal . 2002 (5)

[11] Idea generation: customer co-creation versus traditional market research techniques[J] . Journal of Service Management . 2011 (2)

[12] Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness[J] . Joseph M. Bonner.Industrial Marketing Management . 2008 (3)

[13] Managing the co-creation of value [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 83 - 96

[14] Community based innovation: How to integrate members of virtual communities into new product development[J] . Johann Füller,Michael Bartl,Holger Ernst,Hans Mühlbacher.Electronic Commerce Research . 2006 (1)

[15] Collaborating to create: The Internet as a platform for customer engagement in product innovation[J] . Mohanbir Sawhney,Gianmario Verona,Emanuela Prandelli.Journal of Interactive Marketing . 2005 (4)

[16] The influence of virtual communities on distribution strategies in the internet [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2005, 33 (06) : 405 - +

[17] Customer involvement in new service development: a conversational approach[J] . Anders Lundkvist,Ali Yakhlef.Managing Service Quality . 2004 (2)

[18] From a Firm-Based to a Community-Based Model of Knowledge Creation: The Case of the Linux Kernel Development[J] . Gwendolyn K. Lee,Robert E. Cole.Organization Science . 2003 (6)

[19] Some antecedents and effects of trust in virtual communities[J] . Catherine M Ridings,David Gefen,Bay Arinze.Journal of Strategic Information Systems . 2002 (3)

[20] Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value[J] . Michael Gibbert,Marius Leibold,Gilbert Probst.European Management Journal . 2002 (5)