Exploring public preferences for alcohol risk communication

BackgroundDespite numerous educational initiatives, effectively communicating alcohol-related risks remains a significant public health challenge. This study investigates the sources and preferences for alcohol risk information in Poland, analyzing how these are influenced by sociodemographic factors and alcohol consumption levels.MethodsData were collected from a nationally representative sample of 2000 Polish residents aged 18-64 through face-to-face interviews. Associations with sociodemographic factors and alcohol consumption were examined using chi-square tests and regression models.ResultsInternet and traditional media were the most commonly used information sources, though scientific sources, while less accessed, were rated most reliable. Respondents prioritized information about health effects over conventional awareness topics like underage drinking or drink driving. While female and younger participants showed greater interest in health impacts, those from lower economic backgrounds were more concerned with workplace and driving risks. No significant correlation was found between alcohol consumption levels and information preferences.ConclusionsAlcohol risk communication strategies should expand beyond responsible drinking to address broader health impacts. Messages should utilize commonly accessed information sources while considering varied information needs across different sociodemographic groups.