Managing choice in a disruptive technology

被引:0
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作者
Dowd, Marylouise K. [1 ]
Walsh, Steven T. [1 ]
机构
[1] RPI Lally Sch of Management &, Technology, Troy, United States
关键词
Decision making - Microelectromechanical devices - Probability - Production;
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摘要
Using results from a recent study of firms commercializing MEMS-based products, the efficacy of using a Real Options perspective to manage risk in the area of a disruptive technology is examined. It is shown that areas where the risks are mostly speculative in nature, such as in the area of MEMS-based projects, Real Options and the precepts of risk management show promise for use in managing choice.
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页码:442 / 446
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