Co-op advertising strategy of a two-stages supply chain in price-sensitive demand

被引：0

作者：

Zhong, Lei-Gang ^{[1
]}

Cui, Yang ^{[1
]}

Huang, Xiao-Yuan ^{[1
]}

机构：

[1] School of Business Administration, Northeastern University, Shenyang 110004, China

来源：

Dongbei Daxue Xuebao/Journal of Northeastern University | 2008年 / 29卷 / 05期

关键词：

14;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：742 / 745

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