Co-op advertising strategy of a two-stages supply chain in price-sensitive demand

被引：0
|
作者：
Zhong, Lei-Gang [1 ]
Cui, Yang [1 ]
Huang, Xiao-Yuan [1 ]
机构：
[1] School of Business Administration, Northeastern University, Shenyang 110004, China
来源：
Dongbei Daxue Xuebao/Journal of Northeastern University | 2008年 / 29卷 / 05期
关键词：
14;
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学科分类号：
摘要：
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页码：742 / 745
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