Brand positioning and recognition by consumers

被引:0
|
作者
Tokuyama, Mitsue
机构
关键词
D O I
暂无
中图分类号
学科分类号
摘要
16
引用
收藏
页码:13 / 20
相关论文
共 50 条
  • [31] Brand Positioning Visualization System
    Chen, Chung-Jen
    Chang, Shu-Mei
    Feng, Chia-Hui
    Lee, Ya-Hsueh
    Hsu, Wen-Chun
    Huang, Chen-, I
    2021 9TH INTERNATIONAL CONFERENCE ON INFORMATION AND EDUCATION TECHNOLOGY (ICIET 2021), 2021, : 391 - 395
  • [32] Impact of brand image on the brand experience of consumers in China: Brand loyalty as a mediator
    Nie, Qingqing
    Zeng, Qiang
    SOCIAL BEHAVIOR AND PERSONALITY, 2024, 52 (07):
  • [33] Brand names and global positioning
    Ranchhod, Ashok
    Gurau, Calin
    Marandi, Ebi
    MARKETING INTELLIGENCE & PLANNING, 2011, 29 (04) : 353 - 365
  • [34] BRAND POSITIONING OF A SLOVAK COMPANY
    Mihalcova, Bohuslava
    Pruzinsky, Michal
    Jakubcova, Zuzana
    MANAGEMENT-JOURNAL OF CONTEMPORARY MANAGEMENT ISSUES, 2014, 19 (02) : 197 - 204
  • [35] FORMATION OF BRAND POSITIONING STRATEGY
    Fayvishenko, Diana
    BALTIC JOURNAL OF ECONOMIC STUDIES, 2018, 4 (02) : 245 - 248
  • [36] Brand recognition
    Wilson, David
    Engineer, 2010, JULY
  • [37] Gen Y consumers' brand loyalty: a brand romance perspective
    Rathnayake, Dilan Tharindu
    MARKETING INTELLIGENCE & PLANNING, 2021, 39 (06) : 761 - 776
  • [38] Young consumers' insights on brand equity Effects of brand association, brand loyalty, brand awareness, and brand image
    Sasmita, Jumiati
    Suki, Norazah
    INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2015, 43 (03) : 276 - +
  • [39] Analysis of consumers' response to brand community integration and brand identification
    Millán Á.
    Díaz E.
    Journal of Brand Management, 2014, 21 (3) : 254 - 272
  • [40] Mass prestige, brand happiness and brand evangelism among consumers
    Mansoor, Mahnaz
    Paul, Justin
    JOURNAL OF BUSINESS RESEARCH, 2022, 144 : 484 - 496