Strong brands in dynamic markets

被引：0

|

作者：

机构：

来源：

Eur. Coat. J. | 2007年 / 3卷 / 16+18-19期

关键词：

Coatings;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

收藏

相关论文

共 50 条

[1] Strong brands and corporate brands
Kay, Mark J.
EUROPEAN JOURNAL OF MARKETING, 2006, 40 (7-8) : 742 - 760
[2] Building strong brands
Journal of Brand Management, 2003, 11 (2) : 115 - 118
[3] Building strong brands
Vorhies, DW
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1997, 25 (03) : 260 - 261
[4] Building strong brands in retailing
Woodside, Arch G.
Walser, Martin G.
JOURNAL OF BUSINESS RESEARCH, 2007, 60 (01) : 1 - 10
[5] The marketing advantages of strong brands
Steve Hoeffler
Kevin Lane Keller
Journal of Brand Management, 2003, 10 (6) : 421 - 445
[6] Building strong nation brands
Steenkamp, Jan-Benedict
INTERNATIONAL MARKETING REVIEW, 2021, 38 (01) : 6 - 18
[7] STRONG BRANDS, WEAK PAY
不详
HARVARD BUSINESS REVIEW, 2015, 93 (7-8) : 24 - 24
[8] SERIOUS BETTING ON STRONG BRANDS
MAXWELL, H
JOURNAL OF ADVERTISING RESEARCH, 1989, 29 (05) : RC11 - RC13
[9] Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
MARKETING THEORY, 2009, 9 (01) : 127 - 130
[10] BUILDING STRONG BRANDS - AAKER,DA
JONES, J
LIBRARY JOURNAL, 1995, 120 (19) : 84 - 84

← 1 2 3 4 5 →