Strong brands in dynamic markets

被引：0

作者：

机构：

来源：

Eur. Coat. J. | 2007年 / 3卷 / 16+18-19期

关键词：

Coatings;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

共 50 条

[41] How do materialists choose prominent brands in emerging markets?
Siahtiri, Vida
Lee, Wai Jin
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 46 : 133 - 138
[42] Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?
Subhadip Roy
Abhijit Guha
Abhijit Biswas
Dhruv Grewal
Journal of International Business Studies, 2019, 50 : 295 - 317
[43] National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy
Yahyavi, Dawood
Taleizadeh, Ata Allah
Thaichon, Park
OPERATIONAL RESEARCH, 2024, 24 (04)
[44] Human brands: Investigating antecedents to consumers' strong attachments to celebrities
Thomson, Matthew
JOURNAL OF MARKETING, 2006, 70 (03) : 104 - 119
[45] Asian brand strategy: How Asia builds strong brands
Dinnie, Keith
JOURNAL OF BRAND MANAGEMENT, 2007, 14 (03) : 272 - +
[46] Asian brand strategy: How Asia builds strong brands
Keith Dinnie
Journal of Brand Management, 2007, 14 (3) : 272 - 273
[47] YOUNGOR:Booming Independent Brands with Strong Original Design Three branch brands spark at CHIC Beijing 2014
Wang Ting
ChinaTextile, 2014, (04) : 20 - 20
[48] Bonds and Brands: Foundations of Sovereign Debt Markets, 1820-1830
Flandreau, Marc
Flores, Juan H.
JOURNAL OF ECONOMIC HISTORY, 2009, 69 (03): : 646 - 684
[49] Global brands in emerging markets: The cultural antecedents of global brand preference
Marlon Dalmoro
Diego Costa Pinto
Adilson Borges
Walter Meucci Nique
Journal of Brand Management, 2015, 22 : 721 - 736
[50] Advertising Competition in a Dynamic Oligopoly with Multiple Brands
Erickson, Gary M.
OPERATIONS RESEARCH, 2009, 57 (05) : 1106 - 1113

← 1 2 3 4 5 →