Understanding CRM performance: The mediating role of customer satisfaction

被引:0
|
作者
Hsu, Cheng-Se [1 ]
Yang, Yi-Feng [2 ]
机构
[1] Master’s Program for Foreign Language Service Industries, Da-Yeh University, No. 168, University Rd, Dacun, Changhua, Taiwan
[2] Graduate School of Business and Administration, Shu-Te University, No. 59, Hengshan Rd, Yanchao Dist, Kaohsiung City, Taiwan
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Compendex;
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摘要
Customer satisfaction
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页码:2153 / 2157
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