Brand benefits

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Nonwovens Report International | 2004年 / JUNE期

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Compression garments - Medical textiles;

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引用

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[31] CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA
Wang, Yonggui
Chan, S. Fiona
Yang, Zhilin
JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2013, 14 (01): : 49 - 66
[32] The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
Lobo, Antonio
Leckie, Civilai
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017, 35 : 133 - 141
[33] Acceptance of brand extensions: Interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, JW
Kim, KH
Kim, JK
ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX, 2002, 29 : 190 - 198
[34] Impact of Sales Promotion's Benefits on Brand Equity: An Empirical Investigation
Sinha, Somesh Kumar
Verma, Priyanka
GLOBAL BUSINESS REVIEW, 2018, 19 (06) : 1663 - 1680
[35] The effects of consumption values and relational benefits on smartphone brand switching behavior
Wong, Kit Hong
Chang, Hsin Hsin
Yeh, Chih Heng
INFORMATION TECHNOLOGY & PEOPLE, 2019, 32 (01) : 217 - 243
[36] An integrative typology of relational benefits and costs in social media brand pages
Tsimonis, Georgios
Dimitriadis, Sergios
Omar, Suha
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2020, 62 (02) : 216 - 233
[37] Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
Apaolaza-Ibanez, Vanessa
Hartmann, Patrick
Diehl, Sandra
Terlutter, Ralf
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (03): : 792 - 802
[38] An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael
Boateng, Henry
Asante, Bismark Omane
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017, 29 (11) : 2767 - 2784
[39] Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Chen, Arthur Cheng-Hsui
Chang, Rita Ya-Hui
Besherat, Ali
Baack, Daniel W.
PSYCHOLOGY & MARKETING, 2013, 30 (10) : 850 - 860
[40] How great thy brand: the impact of church branding on perceived benefits
Casidy, Riza
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING, 2013, 18 (03) : 231 - 239

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