Brand benefits

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Nonwovens Report International | 2004年 / JUNE期

关键词：

Compression garments - Medical textiles;

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引用

共 50 条

[21] PERFORMANCE BENEFITS OF HYBRID BRAND AND MARKET ORIENTATION INTERACTION
Merrilees, Bill
Baumgarth, Carsten
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, 2016, : 868 - 875
[22] Can a fashion brand be social?: The role of benefits of brand community within social network sites
Park, Hyejune
Kim, Youn-Kyung
JOURNAL OF GLOBAL FASHION MARKETING, 2015, 6 (02) : 75 - 86
[23] Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
Molinillo, Sebastian
Wang, Shasha
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2018, 44 : 191 - 200
[24] The benefits of quantifying qualitative brand data A mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
Areni, Charles S.
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2016, 58 (03) : 421 - 450
[25] What does Store Brand Buyers Search? Characterization of Store Brand Buyers by Benefits Sought in Shopping
Martos-Partal, Mercedes
Gonzalez-Benito, Oscar
UNIVERSIA BUSINESS REVIEW, 2009, (24): : 76 - 95
[26] The Evaluation of Brand Alliances: Interactive Influences of Perceived Fit, Typicality of Claimed Benefits, and Brand Relationship Quality
Fan, Gong-guang
INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND DEVELOPMENT (ICSSD 2015), 2015, : 17 - 28
[27] Maintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality
Hsu, Li-Chun
Liou, Dah-Kwei
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2017, 15 (04) : 388 - 413
[28] The effect of customers' perceived benefits on virtual brand community loyalty
Kang, Minjung
Shin, Dong-Hee
ONLINE INFORMATION REVIEW, 2016, 40 (03) : 298 - 315
[29] REGIONAL BRAND BENEFITS FOR COMPANIES - COMPARISON OF 2013 AND 2015/6
Stoklasa, Michal
Starzyczna, Halina
19TH INTERNATIONAL COLLOQUIUM ON REGIONAL SCIENCES, 2016, : 210 - 217
[30] Strategic benefits of low fit brand extensions: When and why?
Chun, HaeEun Helen
Park, C. Whan
Eisingerich, Andreas B.
MacInnis, Deborah J.
JOURNAL OF CONSUMER PSYCHOLOGY, 2015, 25 (04) : 577 - 595

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