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The Trust Deficit of e-commerce: A comparative study of domestic and offshore e-commerce systems
被引:0
|作者:
Liang, Chiung-Ju
[1
]
Chen, Gene
[1
]
机构:
[1] Department of Business Administration, National Taiwan University of Science and Technology, No 43, Sec 4, Keelung Rd., Da-an District, Taipei City 106, Taiwan
关键词:
Competition - Financial markets;
D O I:
10.1504/IJISCM.2008.020690
中图分类号:
学科分类号:
摘要:
The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as 'Offshore Trust Deficit (OTD)'. © 2008, Inderscience Publishers.
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页码:107 / 124
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