The Trust Deficit of e-commerce: A comparative study of domestic and offshore e-commerce systems

被引：0
|
作者：
Liang, Chiung-Ju [1 ]
Chen, Gene [1 ]
机构：
[1] Department of Business Administration, National Taiwan University of Science and Technology, No 43, Sec 4, Keelung Rd., Da-an District, Taipei City 106, Taiwan
来源：
International Journal of Information Systems and Change Management | 2008年 / 3卷 / 02期
关键词：
Competition - Financial markets;
D O I：
10.1504/IJISCM.2008.020690
中图分类号：
学科分类号：
摘要：
The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as 'Offshore Trust Deficit (OTD)'. © 2008, Inderscience Publishers.
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页码：107 / 124
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