'Does it Really Affect Me?' Tourism Destination Narratives, Destination Image, and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation

被引：41
|
作者：
Wong, Jehn-Yih [1 ]
Lee, Shu-Ju [1 ,2 ]
Lee, Wen-Hwa [3 ]
机构：
[1] Ming Chuan Univ, Dept Business Adm, Taipei, Taiwan
[2] Dayeh Univ, Dept Tourism & Travel Management, 168 Univ Rd, Dacun 51591, Changhua, Taiwan
[3] Taipei Coll Maritime Technol, Dept Food & Beverage Management, Taipei, Taiwan
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2016年 / 18卷 / 05期
关键词：
tourism destination; narrative; destination image; intention to visit; transportation; BEHAVIORAL INTENTIONS; INFORMATION; CONSUMPTION; POSTCARDS;
D O I：
10.1002/jtr.2063
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The extent to which tourism destination marketing narratives with different themes influence readers by imaginatively 'transporting' them is quite varied. This study investigates the different degrees of influence such narratives have on destination image and the intention to visit, exploring how the intensity of readers' experiences of being transported by narratives with different themes can influence their intention to visit the places described. Our results reveal the extent to which different narrative themes affect destination image and significantly influence readers' intention to visit. The extent to which narratives with different themes make readers feel transported also has a significant moderating effect on their intention to visit. Copyright (C) 2015 John Wiley & Sons, Ltd.
引用
收藏
页码：458 / 468
页数：11
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