Assessment of Relationship Value Dimensions from the Perspective of Social Service Consumers

被引:0
|
作者
Zvireliene, Renata [1 ]
Zostautiene, Daiva [1 ]
Kanoverskiene, Jurga [2 ]
Repeckiene, Ausra [1 ]
机构
[1] Kaunas Univ Technol, Panevezys Fac Technol & Business, 33 Nemuno St, LT-37164 Panevezys, Lithuania
[2] Panevezys Training Ctr, 23A J Basanaviciaus St, LT-36205 Panevezys, Lithuania
关键词
Consumer value; Relationship marketing; Relationship value; Dimensions of relationship value; Social services; CUSTOMER VALUE CREATION; BUSINESS RELATIONSHIPS; TRUST; COMMITMENT; QUALITY; MODEL; PARTICIPATION; ROLES;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article reveals the conception of the relationship value, identifies the relationship value dimensions, their importance and implications for social services, and presents an empirical assessment of the relationship value manifestation following the example of Lithuanian social non-governmental organisations. The research empirically confirms and theoretically proves that the relationship value of Lithuanian social non-governmental organisations is determined by the relationship benefits and costs that function as equal components in the creation of the relationship value in social services. The relationship benefit dimensions (non)opportunistic behaviour and functional benefit - are fundamental components of the relationship value that determine the trust of the social service consumers in the service provider and stronger mutual relationships. (c) 2022 Renata Zvireliene, Daiva Zostautiene, Jurga Kanoverskiene, Ausra Repeckiene.
引用
收藏
页码:141 / 152
页数:12
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