Navigating the digital media evolution in advertising

被引：0
|
作者：
Choi, Yung Kyun [1 ]
Song, Ji Hee [2 ]
机构：
[1] Dongguk Univ, Dept Advertising & PR, Seoul, South Korea
[2] Univ Seoul, Coll Business Adm, Seoul, South Korea
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2024年 / 43卷 / 05期
关键词：
D O I：
10.1080/02650487.2024.2343204
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：775 / 776
页数：2
相关论文
共 50 条
  • [31] Special issue on new insights on digital and social media advertising
    Kim, Juran
    INTERNATIONAL JOURNAL OF ADVERTISING, 2021, 40 (06) : 849 - 851
  • [32] Message and media: the future of advertising research and practice in a digital environment
    Koslow, Scott
    Stewart, David W.
    INTERNATIONAL JOURNAL OF ADVERTISING, 2022, 41 (05) : 827 - 849
  • [33] ON GLOBAL TRENDS IN MARKETING ADVERTISING - FROM BILLBOARDS TO DIGITAL MEDIA
    Prymon, Marek
    MARKETING IDENTITY: DESIGN THAT SELLS, 2013, : 353 - 367
  • [34] A Cultural Evolution Approach to Digital Media
    Acerbi, Alberto
    FRONTIERS IN HUMAN NEUROSCIENCE, 2016, 10
  • [35] NAVIGATING DIGITAL CULTURE: REMIX CULTURE, VIRAL MEDIA, AND INTERNET MEMES
    Wiggins, B.
    INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE, 2017, : 368 - 374
  • [36] Navigating digital landscapes: The psychological interplay of media, mindfulness, and youth behaviour
    Wang, Kexin
    Zhou, Mingjie
    Wang, Menmen
    INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2024, 59 : 163 - 163
  • [37] Historical track of the development of media technologies and the evolution of advertising forms
    Su, Na
    Lingling-Luo
    PROCEEDINGS OF THE 2015 4TH INTERNATIONAL CONFERENCE ON SENSORS, MEASUREMENT AND INTELLIGENT MATERIALS, 2016, 43 : 474 - 479
  • [38] Advertising Concepts Evolution and Benefits of Promotion Robots in the Digital Economy
    Kapustina, L. M.
    Agababaev, M. S.
    Drevalev, A. A.
    PROCEEDINGS OF THE 2ND INTERNATIONAL SCIENTIFIC CONFERENCE ON NEW INDUSTRIALIZATION: GLOBAL, NATIONAL, REGIONAL DIMENSION (SICNI 2018), 2019, 240 : 485 - 490
  • [39] Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior toward Digital Advertising
    Kertanegara, Rizky
    Primasari, Ina
    3RD INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCE (ICOSAPS), 2017, : 90 - 95
  • [40] MODERN BRANDING: HOW BRANDS ADAPTED TO DIGITAL ADVERTISING AND SOCIAL MEDIA
    Turkalj, Zeljko
    Vranesevic, Tihomir
    Marusic, Tajana
    INTERDISCIPLINARY MANAGEMENT RESEARCH XV (IMR), 2019, 15 : 665 - 680
12345