Navigating the digital media evolution in advertising

被引：0

作者：

Choi, Yung Kyun ^{[1
]}

Song, Ji Hee ^{[2
]}

机构：

[1] Dongguk Univ, Dept Advertising & PR, Seoul, South Korea

[2] Univ Seoul, Coll Business Adm, Seoul, South Korea

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2024年 / 43卷 / 05期

关键词：

D O I：

10.1080/02650487.2024.2343204

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：775 / 776

页数：2

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