CONJOINT-ANALYSIS RELIABILITY - EMPIRICAL-FINDINGS

被引：43

|

作者：

REIBSTEIN, D

BATESON, JEG

BOULDING, W

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

[2] DUKE UNIV,DURHAM,NC 27706

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 03期

关键词：

D O I：

10.1287/mksc.7.3.271

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：271 / 286

页数：16

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