A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce

被引：6
|
作者：
Van Slyke, Craig [1 ,2 ]
Belanger, France [3 ]
Comunale, Christie L. [4 ]
机构：
[1] St Louis Univ, MIS, St Louis, MO 63103 USA
[2] St Louis Univ, Decis Sci Management Informat Syst Dept, St Louis, MO 63103 USA
[3] Virginia Tech, Dept Accounting & Informat Syst, Blacksburg, VA USA
[4] Long Isl Univ, Accounting, Bronxville, NY USA
来源：
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2009年 / 7卷 / 02期
关键词：
B2B E-Commerce; Information Technology Adoption; Internet Buyers; Internet Commerce; Web-Based Commerce;
D O I：
10.4018/jeco.2009040102
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants. [Article copies are available for purchase from InfoSci-on-Demand.com]
引用
收藏
页码：22 / 43
页数：22
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