DEVELOPMENT AND IMPLEMENTATION OF A MARKET-BASED PLANNING SYSTEM

被引:1
|
作者
WILLIAMS, L
BILBREY, P
ROUSH, L
机构
[1] Lakeview Center, Inc., Pensacola, 32501, FL
来源
关键词
D O I
10.1007/BF00706424
中图分类号
R19 [保健组织与事业(卫生事业管理)];
学科分类号
摘要
Planning is not new to the mental health field and marketing is becoming accepted as an important element of the business. However, few mental health facilities have successfully combined planning and marketing into a comprehensive managerial discipline that approaches the challenges of the 1990s and beyond. This report describes a Florida community mental health center's process of integrating the principles of marketing into the planning process. © 1991 Human Sciences Press, Inc.
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收藏
页码:121 / 129
页数:9
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