Impact of Corporate Social Responsibility on consumer trust

被引：150
|
作者：
Swaen, Valerie [1 ,2 ]
Chumpitaz, Ruben C. [2 ]
机构：
[1] Catholic Univ Louvain, Louvain Sch Management, Louvain, Belgium
[2] IESEG Sch Management, Lille, France
来源：
RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2008年 / 23卷 / 04期
关键词：
Corporate Social Responsibility; perceived quality; satisfaction; trust; structural modeling; multi-group analysis;
D O I：
10.1177/205157070802300402
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.
引用
收藏
页码：7 / 33
页数：27
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